Marketing Campaigns
From eye-catching commercials to integrated multi-channel strategies, I specialize in creating campaigns that capture attention and imagination. I use data to tell compellinging stories, craft visual narratives, and deliver results. This section highlights my work on impactful initiatives that have elevated brands and driven engagement.
The Opportunity campaign is a bold branding initiative that redefines the narrative around community colleges, highlighting the collective strength and shared values of the 10 Maricopa Community Colleges.
In response to legislative changes allowing Arizona community colleges to offer bachelor’s degrees, the Maricopa Community Colleges launched the “Start Here. Finish Here.” campaign in Fall 2023.
The “Dreams” campaign redefined GateWay Community College’s brand dentity, highlighting its student success, inclusiveness, and accessibility.