Opportunity Campaign
The Opportunity campaign is a bold branding initiative that redefines the narrative around community colleges, highlighting the collective strength and shared values of the 10 Maricopa Community Colleges. By showcasing the opportunities, resources, and accessibility provided across the District, the campaign positions Maricopa Community Colleges as the best option for education and innovation.
The campaign emphasizes Maricopa Community Colleges as a powerful force for change and innovation in the higher education landscape. By highlighting the opportunities, resources, and accessibility across the District, the campaign differentiates the brand through distinct and unmatched value.
30-Second TV Commercials
Screen Takeovers
Campaign Success:
Launched on April 1, 2024, the “Opportunity” campaign garnered over 19.5 million impressions across platforms, including:
➡ Hulu, ABC15, AZFamily, YouTubeTV, Univision, AZCentral/USA, OTT digital streaming platforms, and 50+ local movie theaters.
On digital platforms, the campaign achieved:
➡ 7M+ impressions
➡ 128K clicks
➡ 9,361 conversion events (new applications or leads).
Of these, 6,941 applications were completedby new students as of July 21, 2024.
With a total spend of $750,000, the campaign delivered an 850% ROAS, showcasing exceptional efficiency and impact.