The “Dreams” campaign redefined GateWay Community College’s brand dentity, highlighting its student success, inclusiveness, and accessibility. Designed to break free from its reputation as solely a “healthcare college,” the campaign showcased student testimonials to emphasize diverse program offerings and transformative opportunities.

Focusing on affordability and authentic stories, the campaign positioned GateWay as a hub for achieving dreams—whether saving lives, starting businesses, or embracing technology—while fostering a supportive community. The campaign was the recipient of the 2022 NCMPR National Paragon Award – being awarded best marketing campaign that year across the country and marking the first time Maricopa Community Colleges had won this distinguished award.