In response to legislative changes allowing Arizona community colleges to offer bachelor’s degrees, the Maricopa Community Colleges launched the “Start Here. Finish Here.” campaign in Fall 2023. This comprehensive and visually stunning campaign was designed to raise awareness of these new offerings and drive enrollment.

Utilizing a diverse mix of marketing channels—billboards, car wraps, TV, radio, paid search, and social media—the campaign reached audiences across the region with maximum impact and was the recipient of the 2023 NCMPR National Paragon Award – being awarded best recruitment marketing campaign that year across the country.